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Welcome to Aim One Marketing.com; the web home for effective & practical Small Business Marketing in the Hudson Valley.  Click on the tabs to navigate the site, or on any blog post to expand it


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Recent Posts

  • Training Your Customers to Be Loyal
  • My wife and I brought home a new computer desk chair from Staples the other day, and like a good husband I offered to assemble it for her.  The instructions that came with the chair were so elegant, so clear, and so well-org ...

  • Why Referrals Work and the Other Stuff Doesn’t
  • Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the “other marketing stuff” doesn’t work, but if they can get in front ...

  • Target’s On-Target Umbrella Bags
  • This post is written by guest blogger Terence P Ward. Target offers branded umbrella bags free to its wet customers in Poughkeepsie, NY While many retailers were no doubt lamenting New York’s monsoon season, Target fou ...

  • What a difference 5 years makes
  • What a difference 5 years makes- My friend’s son Doug is turning 5 this week, and really, five years ago really isn’t that long a time ago.   Then again, five years ago it took all of Doug’s will and might ...

  • Aim One Marketing- Now on Facebook!
  • Visit Aim One Marketing on Facebook! Share us with your business owner friends! ...

  • You may need to upgrade your marketing if:
  • You may need to upgrade your marketing if: This is a repost from John Jantch at www.DuctTapeMarketing.com.  Simply brilliant content. A lot of marketers get both confused and fed up with all the talk about things like new m ...

  • Let your brand live!!
  • If you read David Meerman Scott’s Blog entry HERE about 5 ways GM should re-invent themselves, he says an awful lot about why GM is dying fast.  This is a follow up to that blog post. Here is my personal, 6th rant on ...

  • Randy Aimone will be Speaking June 30 at the VanBurenGallery
  • What: Randy Aimone will be presenting 7 Steps to Small Business Marketing Success, starting a free business seminar series at the Van Buren Gallery in New Paltz Where: The Van Buren Gallery 215 Main St. New Paltz, NY 12561 Wh ...

  • Hudson Valley Business Edge
  • Randy will be a featured speaker at Hudson Valley Business Edge Expo on June 11th at the Holiday Inn in Fishkill, NY. If you want to register for this event, please go to: http://qedbusinessedge.com/Main/Register ...

  • Want to Understand Your Customers? Go Psycho.
  • A great article on psychographics vs demographics from Harvard Business.  It gives some great examples to help understand how the information gathered is different, and how both types can be important. ...