04 Dec 09 What is Anchor Text?

When you are writing text that you want to link without putting in an ugly URL like: http://www.youtube.com/watch?v=oDkjQtAhDug  you probably don’t want to actually have to read out the entire phrase that only a computer can love.  What Anchor Text is, is a way to display the link without the code as you see here:  You do this by highlighting a word and finding a button that commonly looks like a chain link.  That makes the post more readable and the anchor text is monitored by Google as a way of saying that someone thinks an article or blog post is relevant to the topic the entry is discussing.