28 May 09 What is Duct Tape Marketing?

Duct Tape Marketing was a book written in 2007 based on a blog started in 2004 by John Jantch and is based on the concept that marketing, particularly for small businesses is best approached as an complete system, rather than a series of unrelated, nearly random activities.

The Duct Tape Marketing approach to business is based on 7 key principles that revolve around the central theme of Duct Tape Marketing-  Strategy before Tactics

1) Focus on your ideal client

2) Find the right opportunity or problem

3) Package your Business to build Trust and authenticity.

4) Educate your Target Market

5) Use the Lead Generation Trio:  Advertising, Public Relations and Referrals

6) Use a lead conversion system

7) Live by a marketing calendar

For more information, please call us at 845.597.7039, or visit the Duct Tape Marketing Blog at: http://www.ducttapemarketing.com/blog/