16 Jan 10 Lynchpin by Seth Godin:
Read Lynchpin by Seth Godin:
If you WANT to better understand how to be a person of value
If you ever wondered why the system of Good Grades -> Good College -> Good Company -> Good Life has nearly completely broken down
If you Have a ‘Job’ and are worried about loosing it
If you have a ‘Job’ and are worried about loosing it- mentally out of boredom with said job
I’ve enjoyed all of Seth’s previous books, and after reading lynchpin, I believe that this is the most significant book he’s written since permission marketing. Is what he talking about brand new? Not quite- but it IS explained and connected far better than I’ve yet to see the new economy and what the new ‘middle class’ is all about.
Tags: Job security, Lynchpin, Seth Godin, Value
07 Jan 10 Speaking Appearances in January 2010
In January 2010, Randy Aimone of Aim One Marketing will be giving the following presentations:
Social Media Pro
Wednesday, January 13th at 10 AM Randy will be doing a webinar called “Social Media Pro” How to Use Social Media to effectively and simply for business.
Please Login to: https://webmeeting.dimdim.com/portal/JoinForm.action?confKey=randyaimone
And call 702-473-3463;
Pass code: 726392#
7 Steps to Small Business Marketing Success
(Re-Scheduled from January 15th)
Friday, January 22nd at Noon (EST) Randy will be doing a webinar called “Social Media Pro” How to Use Social Media to effectively and simply for business.
Please Login to: https://webmeeting.dimdim.com/portal/JoinForm.action?confKey=randyaimone
And call 702-473-3463;
Pass code: 726392#
Small Business Marketing Success
On Thursday, January 28th at Noon, Randy will be presenting Small Business Marketing Success at the Southern Dutchess Chamber of Commerce at 7:30. Space for this seminar is going fast, so please register for this seminar by clicking here , or calling Maria at (845) 296-0001.
There is a $20 charge for non-members.
22 Nov 09 Social Media Pro Class Forming Now!
Starting December 3rd, Aim One Marketing will be presenting a brand new program from Duct Tape Marketing- Social Media Pro: Practical, effective and affordable Social Media Marketing.
The investment if you are one of the first 4 people to register is $399 and is $499 thereafter, and the cost per seat will be $599 for the classes beginning after January 1st. Registration is limited to 8 people.
Find out more about the Program here
The dates of this class are:
December 3rd – Creating a Social Media Strategy
December 10th- Optimizing Brand Assets
December 17th- Blogging for Business
January 7th- Social Networking and Networks
January 14th Managing the ‘Beast’
These Sessions will be held via webinar from your own comfy chair.
06 Nov 09 New Contractor’s Only Duct Tape Marketing Class
Aim One Marketing is announcing a contractor’s only Duct Tape Marketing Class class starting on Monday November 30th, and we will be meeting from 6PM to 8:30 PM, most likely in Pizzeria Uno, Wappingers Falls, If you know any tradesmen such as plumbers, electricians, carpenters, painters or roofers, this is a class ONLY for them.
The Class Schedule is:
January 5th: The 7 Steps to Small Business Marketing Success
January 12th : The Marketing Hourglass, what it is and how to use it to close more business consistently
January 19th Your positioning statement
January 26th “Branding- what it really is, and really isn’t/ Getting your unique message across
February 2 Marketing Kits- How and why to build and use them to help you close business
February 9 Marketing Kits part 2:
February 16 Advertising- How to create ads that generate qualified and interested prospects
February 23- Public Relations: How to get the public to see you as the expert you are.
March 2 Generating a Referral Flood
March 9 Harnessing the Internet
March 16 Getting your website found.
March 23- Snow Make up Date
And 2 One-on-One sessions during the class to help implement the lessons learned into your organization.
This is an intense version of the course designed for contractors who have very slow business during winter, and are looking to gear up and be ready for Spring.
The investment is $500 down, and $250/month for 11 months. And Satisfaction is completely guaranteed, or I’ll offer a 100% refund- No BS, no nonsense.
07 Oct 09 New Duct Tape Marketing Class Starting October 26th
Starting on Monday, October 26th, another session of the Duct Tape Marketing Classes will be forming. This is a 12 session (10 group, 2 1 on 1 sessions) series of workshops designed to help independent professionals, Entrepreneurs and small business owners get more and better clients.
We are currently planning on meeting at Pizzeria Uno on Rt 9 in Wappingers Falls on the following dates, from 6PM to 8:30 PM.
October 26- #1 The Marketing Hourglass and how to use it
November 2- Your positioning statement
November 16- “Branding- what it really is, and really isn’t/ Getting your message across
November 23- Marketing Kits- How and why to build and use them
December 7th- Marketing Kits part 2:
December 14th- Advertising
January 4th- Public Relations
January 11th- Referral Flood, specifically how to generate one.
January 18th- Harnessing the Internet
January 25 – Search Engine Optimization basics
February1- Make up date in case of severe weather.
The two one on one sessions can be scheduled at any time you wish, on whatever topic you choose.
The cost of the class is a $500 deposit, and then $250 a month for the following 11 months. If you prefer to prepay entirely, I offer a 20% discount on the total amount.
I will need the deposits by October 19th to ensure that I have the materials for the class in time
Those Materials are:
Marketing Plan Pro (a $197 value)
The Ultimate Marketing System workbooks and CD’s (a $399 value)
Duct Tape Marketing- The Book (a $17.99 value)
Yes, The instruction I give is fully guaranteed- Meaning – If for whatever reason the strategy and tactics we discuss don’t help to significantly increase your business, I will buy back all of your materials and refund ALL of your money within 60 days.
Duct Tape Marketing- Simple, Effective, Affordable
Tags: advertising, Branding, Duct Tape Marketing Class, Duct Tape Marketing Class Subjects, Internet Marketing, Marketing Hourglass, Marketing Kits, Positioning, Public Relations, Refferals
13 Aug 09 Aim One Marketing is now partnering with Swiftpage
SwiftPage can be a powerful tool for bringing your clients through the marketing hourglasss.
More Information on Swiftpage can be found here.
Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups and Companies.
Swiftpage Service Highlights include:
On Demand Marketing
World -Class Email Marketing - Integrated into your ACT! environment gives you the ability to Create, Send and Track Email Marketing blasts.
Survey Tool - Gather valuable data from prospective or current customers and automatically build new or update your existing ACT! contacts.
Sales Force Automation -
Swiftpage Call List – A ranked list of your most interested contacts based on the way the interacted with your email marketing blast.
Send As - Allow one user to send on behalf of your entire sales team
Snapshot tab - Gather valuable contact profile information from the web with a single click and more.
Marketing Automation -
Swiftpage Drip Marketing – Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!
Tags: Drip Marketing, Drip Marketing Hudson Valley, Drip Marketing Poughkeepsie, Email Marketing, SwiftPage, Swiftpage reseller, SwiftPage Trainer
20 Jul 09 Introduction to Drip Marketing Workshop
On Thursday August 13th, Aim One Marketing will be featuring a Workshop on Drip Marketing between 3 and 5 PM. This will be held in the conference room of the Southern Dutchess Chamber of Commerce.
We will go over how to use Swiftpage to establish better, more trusting and more profitable automated conversations with your customers.
20 Jul 09 New Ultimate Marketing System Class Forming Now!
The next series of Workshops of the Ultimate Marketing System powered by Duct Tape Marketing and conducted by Randy Aimone at Aim One Marketing will be starting on Thursday August 6th from 6 to 8:30 PM at Perkins in Newburgh (near the Newburgh Mall). This will be an intense ‘rush’ class not for the feint of heart, and we will be completing the 10 Workshops of the Duct Tape Marketing system in 14 weeks. This will be intense, but I had 3 requests to be done with the class before the new year- so I will be honoring their request. That being said, if you want marketing to be a core part of your business plan for 2010, this will be the last class in 2009 that will be completed before January.
The cost of this series of 10 workshops and 2 one-on-one appointments is $2197 if you pay in full, or $250/month over a year if you prefer to pay monthly.
To sign up, or to request more information, please E-mail Randy at Randy@AimOneMarketing.com or call at 845 597 7039
15 Jul 09 Ribbon Cutting at the Greater Southern Dutchess chamber of Commerce (AKA: FREE LUNCH!)
Please join us for a formal ribbon cutting at the Southern Dutchess Chamber of Commerce & Free Food. There will be tremendous networking oppurtunities & free food at Noon at the Greater Southern Dutchess Chamber of commerce.
Free Food! sponsored by Heather Casto of the Chocolate Mousse: http://www.chocolatemoussecatering.com/
And you might even get in the paper, which your mom will want to hang on the fridge (while you are eating free food).
This event will be held at Noon, at the Greater Southern Dutchess Chamber of Commerce on July 30, 2009.
Hope to see you there!
13 Jun 09 Aim One Marketing- Now on Facebook!
Visit Aim One Marketing on Facebook!
Share us with your business owner friends!