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Aim One Marketing- Small Business Marketing Advice and tips for Small Business in the Hudson Valley, including Orange, Dutchess, Westchester and Rockland counties

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"The 7 Steps to Small Business Marketing Success"

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13 Aug 09 Aim One Marketing is now partnering with Swiftpage


SwiftPage can be a powerful tool for bringing your clients through the marketing hourglasss.

More Information on Swiftpage can be found here.

Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups and Companies.

Swiftpage Service Highlights include:

On Demand Marketing

World -Class Email Marketing - Integrated into your ACT! environment gives you the ability to Create, Send and Track Email Marketing blasts.
Survey Tool - Gather valuable data from prospective or current customers and automatically build new or update your existing ACT! contacts.

Sales Force Automation -
Swiftpage Call List – A ranked list of your most interested contacts based on the way the interacted with your email marketing blast.
Send As - Allow one user to send on behalf of your entire sales team
Snapshot tab - Gather valuable contact profile information from the web with a single click and more.

Marketing Automation -

Swiftpage Drip Marketing – Swiftpage Drip Marketing blends simple functionality, like the ability to automatically send a sequence of marketing messages to a contact that fills out a form on your website, with intelligent technology that will send different messages to contacts based on their previous actions. For example, send a postcard to those that did not open the previous email – automatically!

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03 Jul 09 The Power of E-Mail Marketing Workshop

Randy Aimone will be speaking at the Southern Dutchess Chamber of Commerce for SCORE from 6 PM to 8 PM on July 20th on the power of E-Mail Marketing to help generate business and loyal customers.

SCORE is sponsoring this free event.

Relationships are the key to long-term business success. As you connect with prospects and customers through networking, marketing and sales, are you establishing long-term relationships that build relationships and drive your clients to repeat sales and referrals? E-mail marketing is one of the most cost effective ways to build these relationships. It has become a pervasive building tool for companies large and small, across all industries.

In this workshop, we will explore:
1) Who you can effectively reach via E-mail
2) Why and how you should develop an E-mail marketing mailing list.
3) How NOT to use E-mail marketing (AKA: how NOT to become known as a Spammer and lose E-mail as a tool to reach your clients- or worse to get fined by the government)
4) E-Mail Programs that will help you to both maintain an E-mail list & keep your sanity- Specifically: Constant Contact, SwiftPage and MailChimp
5) How to create great E-mail content so your list that actually reads your E-mails

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