22 Nov 09 Social Media Pro Class Forming Now!
Starting December 3rd, Aim One Marketing will be presenting a brand new program from Duct Tape Marketing- Social Media Pro: Practical, effective and affordable Social Media Marketing.
The investment if you are one of the first 4 people to register is $399 and is $499 thereafter, and the cost per seat will be $599 for the classes beginning after January 1st. Registration is limited to 8 people.
Find out more about the Program here
The dates of this class are:
December 3rd – Creating a Social Media Strategy
December 10th- Optimizing Brand Assets
December 17th- Blogging for Business
January 7th- Social Networking and Networks
January 14th Managing the ‘Beast’
These Sessions will be held via webinar from your own comfy chair.
30 Sep 09 What is the Least effective form of advertising?
Ask Professor Aimone:
Q- What is the least effective form of Advertising?
A- For small businesses, I don’t think that any particular tactic- be it radio, TV, websites, billboards, trade shows or newspapers is inherently wrong (ok, maybe yellow pages). What I do find the least effective form of advertising tends to be when people are trying to implement the wrong strategy. If your sole goal is to “Get your name out there” and to execute a “branding campaign” your marketing efforts will probably fail if you need results in briefer than a 2-5 year period.
There is a classic analogy of your marketing budget as a glass of water, and the goal is to fill it to overflowing. Nice analogy, and yes, when you blanket the area you do increase the chances that someone notices you. So what’s the problem I have with that analogy?
What happens to the advertising you’ve poured in if you can’t afford to fill the glass to overflowing?
How do you know before you start how big that glass you need to overfill is anyway?
When you pour advertising into the glasses, how do you know you are pouring it into the same glass?
Answers upcoming-
Have a Question on Small Business Marketing for Professor Aimone? Send an E-mail to Randy@AimOneMarketing.com, and if your question is chosen, you’ll receive a free gift (of up to a $125 value)
Tags: advertising, Branding, braning campaings, Duct Tape Marketing, Overfilled waterglass, Professor Aimone, Randy Aimone
20 Jul 09 The 7 Steps to Small Business Marketing Success Seminar
On Thursday, August 8th at 3 PM, Randy Aimone will be conducting a seminar on the 7 Steps to Small Business Marketing Success at the Dutchess County Regional Chamber of Commerce in Poughkeepsie in their conference room.
to RSVP, please E-mail Randy at Randy@AimOneMarketing.com
Tags: Duct Tape Marketing, Marketing, Small Business Marketing