03 Jul 09 The Power of E-Mail Marketing Workshop

Randy Aimone will be speaking at the Southern Dutchess Chamber of Commerce for SCORE from 6 PM to 8 PM on July 20th on the power of E-Mail Marketing to help generate business and loyal customers.

SCORE is sponsoring this free event.

Relationships are the key to long-term business success. As you connect with prospects and customers through networking, marketing and sales, are you establishing long-term relationships that build relationships and drive your clients to repeat sales and referrals? E-mail marketing is one of the most cost effective ways to build these relationships. It has become a pervasive building tool for companies large and small, across all industries.

In this workshop, we will explore:
1) Who you can effectively reach via E-mail
2) Why and how you should develop an E-mail marketing mailing list.
3) How NOT to use E-mail marketing (AKA: how NOT to become known as a Spammer and lose E-mail as a tool to reach your clients- or worse to get fined by the government)
4) E-Mail Programs that will help you to both maintain an E-mail list & keep your sanity- Specifically: Constant Contact, SwiftPage and MailChimp
5) How to create great E-mail content so your list that actually reads your E-mails