16 Jan 10 Lynchpin by Seth Godin:

Read Lynchpin by Seth Godin:

If you WANT to better understand how to be a person of value

If you ever wondered why the system of Good Grades -> Good College -> Good Company -> Good Life has nearly completely broken down

If you Have a ‘Job’ and are worried about loosing it

If you have a ‘Job’ and are worried about loosing it- mentally out of boredom with said job

I’ve enjoyed all of Seth’s previous books, and after reading lynchpin, I believe that this is the most significant book he’s written since permission marketing. Is what he talking about brand new? Not quite- but it IS explained and connected far better than I’ve yet to see the new economy and what the new ‘middle class’ is all about.

Tags: Job security, Lynchpin, Seth Godin, Value